It looks like PLAY is everywhere these days (often under the disguise of hard fun, serious play, edutainment). I wonder if we are not at the eve of some emerging mega-trend along the continuum from / to:
- knowledge society (explore, understand)
- creative society (imagine, innovate)
- experience society (feel it, sense it)
Maybe we are entering a new phase, something like a
- "reach-the-child-within" society (play, be, enjoy): a culture that seeks eternal youth and well-being (body, mind, soul), a culture that wants to be forever pampered, innocent, fresh, and energized.

David Byrne got it right: We are "growing backwards"